My Branding Process

The four milestones + what to expect


Milestone 1


Before anything is designed, I take the time to learn more about you and the in’s and out’s of your business. You will receive a questionnaire to fill out about your current brand identity, target market, competitors, and aesthetic preferences. This is a key step in developing the right strategy to craft the visual elements that accurately reflect your brand personality and story.

Milestone 2


This is where your brand will begin to flourish. It more than creating something that simply looks good, but it must also be cohesive to your brand message. During this milestone, your visual elements will be strategically designed so it makes sense to your business, while at the same time impressing your customers.


Milestone 3


This is a collaborative process where we get into the nitty gritty and fine tune all the details that’ll make your brand shine. Your feedback will be collected and we will go through a few rounds of refinements until your brand becomes the perfect fit.

Milestone 4


To wrap it all up, finalizations to your brand will be made. All your files and deliverables will be sent to you, including a brand guideline document which explains how to use them. You will gain the confidence to manage your new visual elements and have everything you need to launch your brand!